This week's notes

Please read Note 1, Note 2 and Note 3 for better understanding on Public Relations' Crisis Communications.

...and good luck for your mid-term!!!

Crisis Communication

To kick start the topic, please read these two cases, Pepsi and Tylenol. 

For Pepsi, what I have here is only the crisis management. You do need to surf the net for more detail story.

These are not your only reading materials. More to come ;)

Research

This week we will be discussing research

Lecture notes

Please read this too

Enjoy ;)

Ethics & Law

The Case Study.

Sorry for the delay. Lost the file in transition and had to retype.

Ethic

Law