The missing NotEs

In the last two lectures, our discussions were based on these:-

Employee Communications

Planning PR Program

More on Media Relations

Few classes ago we did discuss media relations and how public relations practitioners should pitch media in order to get great publicity.

This week, in our first class we will look further at the criteria of all the media vehicles and their advantages and disadvantages.

Do read

Then, we will look at Employees communication

How to explain Public Opinion

When describing Public Opinion in Public Relations context, you can describe Public as a group of people who share a common interest in a specific subject – stockholders, or employees or community residents. Each group is concerned with a common issue- the price of the stock, the wages of the company, or the building of a new plant.

While opinion is the expression of an attitude on a particular topic. When attitudes become strong enough, they surface in the form of opinions. When opinions become strong enough, they lead to verbal or behavioral actions.

So Public Opinion is the aggregate of many individual opinions on a particular issues that affects a group of people.

Clear?

Integrated Marketing Communication

For many years, the promotional function in most companies was dominated by mass-media advertising.

However, more and more companies are recognizing the importance of integrated marketing communications, coordinating the various marketing and promotional elements to achieve more efficient and effective communication programs.

More on this... 

Advertising & Marketing...

“[Advertising, marketing and lobbying]…contribute to an overall public relations program.  These techniques add strategic power to the aim of public relations.” 

On Wednesday March, 4th...

we will be discussing

Media Relations' Tips

Sample Press Release Format

Writing for the Eye and Ear

And please do watch this clip.

I might return your Quiz One after class.

Media Strategy Video Clips

These are the clips we discussed ealier today in class.

How Pfizer strokes Journalist

Media strategy 101

Public Relations strategies

Developing Media Strategies

Media Relation & PR writing

I have discussed some of the notes in Saturday's replacement class and shall continue with the rest this week.

Do read Note 1 and Note 2

This week's notes

Please read Note 1, Note 2 and Note 3 for better understanding on Public Relations' Crisis Communications.

...and good luck for your mid-term!!!

Crisis Communication

To kick start the topic, please read these two cases, Pepsi and Tylenol. 

For Pepsi, what I have here is only the crisis management. You do need to surf the net for more detail story.

These are not your only reading materials. More to come ;)

Research

This week we will be discussing research

Lecture notes

Please read this too

Enjoy ;)

Ethics & Law

The Case Study.

Sorry for the delay. Lost the file in transition and had to retype.

Ethic

Law

Ethics & Law

Do read

PR Ethics & Law

and I will be discussing this too

Case 1

I am extremely sure you want some extra readings too, right?

Article 1

Article 2

Final Group Project

Dear students,

This is the assignment that require participation of FIVE students in a group

Question and Guideline

These two documents could help you to understand PR plan better

Reference 1

Reference 2

So whats NEXT?

First we will discuss

History

then

Communication Theory

Public Opinion

and to conclude (for week 3 that is...)

How does it work?

Happy digesting

Extra Readings for the week

What is PR

I will load next week's lecture notes later.

Enjoy

Under the weather

Dear comrades,
I am down with fever. Today's class will be canceled (14/1) and I will replace the class after Chinese New Year.
We will discuss the date and time in our next class (Monday next week).

Appology for all inconviniences.

Thanks

Introduction to Public Relations

Public Relations: Defined and Distinguished

Public Relations' Roles & Responsibilities 

Course Outline

Welcome Comrades

Course outline