daliza's notes n much more

Wednesday, April 1, 2009

The missing NotEs

In the last two lectures, our discussions were based on these:-

Sunday, March 22, 2009

More on Media Relations

Few classes ago we did discuss media relations and how public relations practitioners should pitch media in order to get great publicity.

This week, in our first class we will look further at the criteria of all the media vehicles and their advantages and disadvantages.

Do read

Then, we will look at Employees communication

Friday, March 20, 2009

When describing Public Opinion in Public Relations context, you can describe Public as a group of people who share a common interest in a specific subject – stockholders, or employees or community residents. Each group is concerned with a common issue- the price of the stock, the wages of the company, or the building of a new plant.

While opinion is the expression of an attitude on a particular topic. When attitudes become strong enough, they surface in the form of opinions. When opinions become strong enough, they lead to verbal or behavioral actions.

So Public Opinion is the aggregate of many individual opinions on a particular issues that affects a group of people.

Clear?

Friday, March 13, 2009

Integrated Marketing Communication

For many years, the promotional function in most companies was dominated by mass-media advertising.

However, more and more companies are recognizing the importance of integrated marketing communications, coordinating the various marketing and promotional elements to achieve more efficient and effective communication programs.